E-commerce Brands • Tech Blog

How to Increase Amazon Earnings with Shopify and Google Ads

+70%

Revenue Growth

4.8x

ROAS

-35%

CAC Reduction

Project Overview

Diversifying traffic sources is critical for Amazon sellers. We developed a unique "Shopify-to-Amazon" bridge strategy. By creating high-converting pre-sell pages on Shopify, we were able to filter traffic and send only high-intent buyers to Amazon. This not only increased immediate sales but also improved the Amazon "Sales Velocity" metric, leading to higher organic rankings within the Amazon marketplace itself.

The Challenge

Most Amazon sellers rely only on Amazon PPC, leading to rising ad costs, limited customer data ownership, and heavy competition. Without controlling external traffic, scaling profitably becomes difficult and unpredictable.

Our Strategy

Built high-converting Shopify pre-sell landing pages before redirecting to Amazon

Launched high-intent Google Search campaigns targeting buyer keywords

Implemented strict negative keyword filtering to reduce wasted spend

Optimized landing pages to improve conversion rate and boost Amazon ranking

Used performance data to scale winning keywords and pause low-performing ones

The Results

By sending pre-qualified traffic from Shopify to Amazon, brands increased their overall Amazon earnings by up to 70%. Conversion rates improved significantly, blended CAC dropped by 35%, and organic ranking on Amazon strengthened due to improved sales velocity.

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