StyleHaus Apparel • E-commerce

Scaling an apparel brand to $500k/mo using Meta & TikTok Ads

$500k+

Monthly Revenue

4.5x

ROAS

45%

CPA Reduction

Project Overview

StyleHaus Apparel had struggled to break past the $100k/mo ceiling. Their historical reliance on static image ads on Meta led to ad fatigue and rising CPAs. We introduced a robust creative testing framework focusing heavily on user-generated content (UGC) and short-form video tailored for TikTok and Instagram Reels. We subsequently fed winning creatives into Meta Advantage+ Shopping Campaigns (ASC) to leverage machine learning for aggressive, broad-audience scaling across platforms.

The Challenge

The brand faced severe ad fatigue on legacy campaigns, high production costs for creative that didn’t convert, and a failure to penetrate Gen Z audiences effectively on emerging platforms like TikTok.

Our Strategy

Implemented Meta Advantage+ Shopping Campaigns (ASC) for broad scaling

Developed a robust UGC creator network for authentic, high-volume video content

Launched TikTok Ads targeting trending fashion aesthetics and subcultures

Restructured Shopify product pages to mirror social proof shown in ads

The Results

StyleHaus broke through their revenue plateau, scaling to $500k+ in monthly recurring revenue within 4 months. Blended ROAS stabilized at 4.5x, and the overall Cost Per Acquisition (CPA) dropped by 45% due to the high engagement rates of the new UGC creatives.

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