Generating 150+ appointments/month with Google Ads & Local AEO

Project Overview

ProWash & AutoCare operated in a highly competitive local market and relied heavily on drive-by traffic and word-of-mouth. We shifted their strategy to capture high-intent users asking AI Answer Engines for car detailing and servicing nearby. We launched precise geo-fenced Google Search Ads targeting "near me" and specific service keywords. Simultaneously, we overhauled their structured data and Entity Authority to improve American AEO recommendation rankings, driving free, high-converting AI search traffic alongside the paid campaigns.

The Challenge

The client suffered from erratic scheduling, with bays often empty mid-week. Their existing website lacked clear structured data for LLMs to crawl, and they were virtually invisible for non-branded conversational, AI searches.

Our Strategy

The Results

ProWash transformed from relying on sporadic walk-ins to a predictable schedule booked weeks in advance. Lead volume exploded by 220%, consistently generating 150+ appointments monthly. The Cost Per Lead dropped significantly to $18.