How we achieved 5.2x ROAS for a shopify supplement brand

Project Overview

Our approach for the Shopify supplement brand focused on restructuring their entire Meta Ads account. We moved away from fragmented campaigns to a consolidated full-funnel architecture. This allowed Meta's algorithm to learn faster and optimize more effectively. We introduced advanced dynamic remarketing that tailored the creative based on the specific products users viewed, significantly increasing relevance and conversion probability.

The Challenge

The client was facing high customer acquisition costs (CAC) and stagnant growth despite increasing ad spend. Their creative strategy was disjointed, and they weren't leveraging the full potential of Meta's dynamic remarketing capabilities.

Our Strategy

The Results

The new strategy led to a 5.2x ROAS and a 40% reduction in CAC. The automated scaling system allowed the brand to increase spend by 300% while maintaining profitability.